Fashion Retailer H&M Sales Fall 10% in Local Currencies in Fourth Quarter by Second Coronavirus Wave

H&M, the world’s second-biggest fashion retailer, said on Tuesday that local-currency sales fell 10% in the September-November quarter as the second wave of the pandemic led to a fresh slowdown towards the latter part of the period.

The rival of Zara owner Inditex said a recovery seen in the previous quarter had continued through much of the fiscal fourth quarter but that sales had been hit again from the end of October with COVID-19 once again spreading more rapidly.

“Between 22 October and 30 November sales decreased by 22 percent compared with the corresponding period last year, as the recovery transitioned into a new slowdown as a result of the pandemic’s second wave,” H&M said in a statement.

The company said the local-currency drop from September 1-October 21 had been 3% versus a year earlier.

H&M said “sales in the quarter fell to 52.5 billion Swedish crowns ($6.25 billion) from 61.7 billion a year earlier”.


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