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A nine-year-old boy has made nearly $30m in a year from “unboxing” and reviewing toys and games on YouTube to hold the title of highest-paid YouTuber for the third year running.
According to Forbes, the 9-year-old made $29.5m (£22m) from his YouTube channel Ryan’s World, as well as a further estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas..
He also signed an undisclosed, but likely multimillion dollar, deal for his own TV series on Nickelodeon.
Kaji, who is described as a “child influencer”, first began making YouTube videos in March 2015 after watching other toy review channels and asking his mother, “How come I’m not on YouTube when all the other kids are?”
His family who changed their real surname, Guan, to his on-screen surname, Kaji – now run nine YouTube channels. Ryan’s World was the most popular with 41.7m subscribers and 12.2bn views. Kaji’s most popular video, Huge Eggs Surprise Toys Challenge has more than 2bn views, making it one of the 60 most-viewed videos ever on YouTube.
However, Kaji and his family are now facing the threat of a US Federal Trade Commission investigation over allegations that videos’ sponsors are not properly disclosed. “Nearly 9% of the Ryan ToysReview videos have included at least one paid product recommendation aimed at preschoolers, a group too young to distinguish between a commercial and a review,” a complaint from the consumer watchdog, Truth In Advertising, said. “These advertisements often depict unhealthy foods.”
All earnings estimates are from June 1, 2019, through June 1, 2020, Ryan Kaji topping the chart.
